Novagen Cookie Policy
Last updated: November 14, 2025
Novagen ("we," "us," or "our") operates the website www.novagenusa.co (the "Site"). This Cookie Policy explains how we use cookies and similar technologies to recognize you when you visit our website at www.novagenusa.co. It explains what these technologies are, why we use them, and your rights to control our use of them. If you do not agree with the terms of this Cookie Policy, please do not access the Site.
1. What Are Cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.
2. Types of Cookies We Use
We use both first-party and third-party cookies for several reasons. Some cookies are required for technical reasons for our website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies enable us to track and target the interests of our users to enhance their experience on our website. Third parties serve cookies through our website for advertising, analytics, and other purposes.
Essential Cookies
These cookies are strictly necessary for the operation of our website. They enable core functionality such as security, network management, and accessibility. Without these cookies, services you have asked for cannot be provided.
- Authentication Cookies: Used to identify and authenticate users.
- Security Cookies: Used to detect fraud and abuse.
- Load Balancing Cookies: Used to distribute server load to ensure optimal performance.
Performance and Functionality Cookies
These cookies are used to enhance the performance and functionality of our website but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.
- Preference Cookies: Store your preferences, such as language settings.
- Functionality Cookies: Enhance website functions, such as remembering login details.
Analytics and Customization Cookies
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website for you.
- Google Analytics Cookies: Track website usage and user behavior.
- Customization Cookies: Store user preferences and customize website content based on interactions.
Advertising Cookies
These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
- Targeting Cookies: Collect information about your browsing habits to make advertising relevant.
- Ad Serving Cookies: Ensure ads are delivered in a format suitable for your device.
Social Networking Cookies
These cookies are used to enable you to share pages and content that you find interesting on our website through third-party social networking and other websites. These cookies may also be used for advertising purposes.
- Facebook Cookies: Allow content sharing and may be used for Facebook ad targeting.
- Twitter Cookies: Enable content sharing and may be used for Twitter ad targeting.
3. How We Use Cookies
We use cookies and similar technologies to achieve several objectives, all aimed at enhancing your experience on our website and providing you with personalized and relevant content.
To Provide and Improve Our Services
We use essential cookies to ensure that our website operates smoothly and that you can navigate and use key features, such as accessing secure areas of the website. Performance and functionality cookies help us improve the efficiency and functionality of our site.
To Understand and Analyze Usage
We employ analytics cookies to gather data on how users interact with our website. This information helps us understand usage patterns, identify issues, and make improvements. Customization cookies are used to remember your preferences and tailor the website to your interests.
To Provide Relevant Advertising
Advertising cookies allow us to serve ads that are relevant to your interests, prevent repeated ad delivery, and measure the effectiveness of advertising campaigns.
To Enable Social Sharing and Integration
Social networking cookies enable you to share content from our website on social media platforms like Facebook, Twitter, and LinkedIn. Some pages may also include embedded content from third-party websites like YouTube or Instagram, which may set their own cookies.
For Security and Fraud Prevention
We use cookies to help identify and prevent security risks, detect malicious activity, and help ensure that our website remains secure.
To Conduct Website Testing and Personalization
We use cookies to conduct A/B testing and optimize the performance of our website. Personalization cookies help us deliver personalized content and experiences based on your previous interactions with our website.
4. Third-Party Cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics, deliver advertisements on and through the website, and provide other services. These third-party cookies are not controlled by us, and we recommend reviewing the privacy and cookie policies of these third parties.
Analytics Providers
We may use Google Analytics and other analytics providers to help us understand how visitors interact with our website. These providers may set cookies to analyze web traffic and usage patterns.
Advertising Partners
Services such as Google AdSense/AdWords and social media advertising platforms may use cookies to serve ads based on previous visits to our website or other websites.
Social Media Features
Features such as Facebook Connect, Twitter widgets, and LinkedIn widgets may set cookies to support login, sharing, and interaction with social media features.
Embedded Content and Other Third-Party Services
Embedded YouTube videos, Instagram feeds, live chat tools, and support tools may set cookies to track interaction, store session information, improve service, or ensure security.
5. Your Choices Regarding Cookies
We respect your right to privacy and provide you with options to control the use of cookies on our website. You can choose to accept or decline cookies at any time. Please note that disabling cookies may affect the functionality and your experience on our website.
Cookie Consent Banner
When you first visit our website, you will see a cookie consent banner that provides information about the types of cookies we use. You can choose to accept or reject cookies. You may update your cookie preferences by accessing our cookie management tool when available.
Browser Settings
Most web browsers allow you to manage cookies through their settings. You can set your browser to refuse cookies, delete cookies, or notify you when a cookie is being set.
- Google Chrome: Manage Cookies
- Mozilla Firefox: Manage Cookies
- Microsoft Edge: Manage Cookies
- Safari: Manage Cookies
Opt-Out Mechanisms
You can opt out of interest-based advertising through services such as the Network Advertising Initiative, Digital Advertising Alliance, and European Interactive Digital Advertising Alliance. To opt out of Google Analytics tracking, you can install the Google Analytics Opt-out Browser Add-on.
Mobile Device Settings
If you access our website via a mobile device, you can manage cookie and advertising preferences through device settings. On iOS, go to Settings > Privacy > Tracking. On Android, go to Settings > Privacy > Ads.
Essential cookies, which are necessary for the operation of the site, cannot be disabled through our cookie consent tool. Disabling performance, functionality, analytics, and advertising cookies may result in a less personalized and efficient browsing experience.
6. Managing Cookies
You have several options to manage cookies on our website. You may use our cookie consent tool, browser settings, opt-out mechanisms, mobile device settings, or in-app settings where applicable.
Browser Instructions
In Google Chrome, open Settings, go to Privacy and Security, then Cookies and other site data. In Mozilla Firefox, go to Options and Privacy & Security. In Microsoft Edge, go to Settings and Cookies and site permissions. In Safari, go to Preferences and Privacy.
Mobile Instructions
On iOS devices, go to Settings > Privacy > Tracking or Settings > Safari > Privacy & Security. On Android devices, go to Settings > Privacy > Ads or Chrome > Settings > Site settings > Cookies.
7. Changes to Our Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, and other factors. When we make changes, we will update the effective date at the top of the policy and may notify users through website notices or email notifications where appropriate.
By continuing to use our website after changes take effect, you agree to be bound by the updated Cookie Policy. If you do not agree with the updated policy, you should adjust your cookie preferences or discontinue using our website.
8. Contact Information
If you have any questions or concerns about our Cookie Policy or privacy practices, please contact us:
Novagen
Email: contact@novagenusa.com
For privacy requests, including requests to access, update, or delete personal data, please email us with the subject line "Privacy Request." We will process requests in accordance with applicable data protection laws and respond within required timeframes.
By using our Site, you consent to our Cookie Policy.